CPG creative agency · Brand to performance

The CPG creative agency
brands hire for everything.

Hero brand campaigns, OOH and hero banners, retail and point-of-sale, UGC and creator content, social-first video, performance ad creative, and product photography at scale — the full stack of creative and content work CPG brands need, from one team. Beverage, snack, supplement, beauty, household. On-brand. On-deadline. Every drop.

Book a call 20-minute intro call · no card
100
Creatives / month
0
Missed deadlines
48 hr
Revision SLA
End–to–end
Brand & performance

From shelf to scroll.
One creative team.

Most CPG brands are still juggling four vendors to ship a season — a brand agency for the hero campaign, a UGC shop for social, a banner studio for retail and OOH, a freelancer for performance ads. Four invoices, four brand-guideline interpretations, four timelines. We replaced the juggling act. CPG brands hire 100 Creatives once and ship every category of creative they need — on-brand and on-deadline, month after month.

The CPG categories we build for

Built for the brands on the shelf.

01
Beverage
Alcohol, non-alcoholic, soda, sparkling, functional, and ready-to-drink. From hero brand campaigns to the channel-partner banners your distributor needs by Friday. We have shipped for Zero Lush, Barefoot Wines, and Hiyo — among others.
Brand · OOHSocial · Retail
02
Snack & food
Better-for-you, premium, indulgent, and pantry staples. Shelf-ready packaging extensions, lifestyle photography at scale, and the social-first content that turns a hero SKU into a category leader.
PhotographySocial · Performance
03
Supplement & wellness
Colostrum, greens, hydration, longevity, recovery. Claims-aware creative, founder-led UGC, and the long-form social content the supplement category lives on. ARMRA is one of ours.
UGC · CreatorPerformance ads
04
Beauty & skincare
Mass, prestige, and indie. Editorial-grade product imagery, ingredient-led storytelling, and the social cuts that perform on TikTok Shop and Meta without compromising the brand on Sephora's endcap.
EditorialSocial · Retail POS
05
Household & home care
Cleaning, laundry, paper, home fragrance, and pet. Demonstration-led video, channel-specific retail design, and the volume of placement-ready creative your category buyer expects every quarter.
Demo videoRetail · Performance
The seven services every CPG brief lands inside

1. Brand Campaigns

Hero CPG campaigns, seasonal launches, new-SKU intros, brand refreshes. Concept to final delivery — on retainer or per-campaign.

2. Hero Posters, Banners & OOH

Out-of-home, web heroes, wholesale partner banners, trade-show key art. Big-stage creative that holds up on the big screen.

3. Retail & Point-of-Sale

Shelf wobblers, end-cap design, in-store posters, channel-partner toolkits. The on-shelf creative your category buyer expects.

4. UGC & Creator Content

Authentic, founder-led, and creator-style content produced at pace. No casting calls, no booking headaches, no off-brand drift.

5. Social-First Content

Feed, story, and short-form video for the platforms your CPG brand actually lives on. Built native — not adapted from a TVC.

6. Performance Ad Creative

Static and video ads engineered for Meta, TikTok, YouTube, and Google. The volume your media buyer can actually test with.

7. Product Photography at Scale

Consistent, on-brand product shots across hundreds of SKUs — flat lays, in-context, lifestyle. No physical studio required.

The CPG creative stack,
before vs. with us.

Most CPG marketing teams have already lived the four-vendor mess. Here is why they consolidate — and why they stay on retainer.

The four-vendor mess

  • Brand agency for hero campaigns — slow & expensive
  • Separate UGC shop with its own brief cycle
  • Banner / OOH studio with another timeline
  • Retail design farmed out per channel partner
  • Performance freelancer who drifts off-brand
  • Quote-by-quote pricing, four invoices, four interpretations

100 Creatives, one team

  • One team for hero, retail, social, performance
  • Senior creative directors on every brief
  • Brand-guideline-led — on-brand every drop
  • Retainer cadence with a named CPG team
  • Flat monthly pricing, zero surprise invoices
  • 48-hour revision SLA, zero missed deadlines

Selected CPG work

Beverage, snack, supplement, and beauty CPG brands — on retainer cadence. A snapshot of the categories we ship for every month.

Zero Lush non-alcoholic sparkling wine CPG editorial campaign Beverage · Campaign
Zero Lush→
 Chobani Greek yogurt CPG static creative Snack & Food
Chobani→
 ARMRA colostrum supplement CPG creative Supplement
ARMRA→
 Barefoot Wines beverage CPG creative Beverage
Barefoot Wines→
 SMACKIN sunflower seeds CPG snack creative Snack
SMACKIN'→
 Maker's Mark beverage CPG spec video campaign Beverage · Spec
Maker's Mark→

FAQ for CPG marketing & brand teams

The questions CPG buyers ask us.

What does a CPG creative agency actually deliver?
Every brief a CPG brand throws — hero brand campaigns, OOH and hero banners, retail and point-of-sale, UGC and creator content, social-first video, performance ad creative, and product photography at scale. One full-stack creative and content team instead of four separate vendors.
How do you handle both brand and performance creative under one roof?
Senior creative directors hold the brand line. The performance team works downstream of those guidelines, so the static and video ads your media buyer is testing on Meta and TikTok still look like the same brand on the OOH unit and on shelf. One team, one system, one source of truth.
Do you work with CPG brands at retail — shelf wobblers, end-cap, OOH?
Yes. Retail and point-of-sale is one of our seven core services. Shelf wobblers, end-cap design, in-store posters, channel-partner toolkits, wholesale banners, and OOH key art for grocery, mass, club, and specialty channels.
Which CPG categories do you specialize in?
Beverage (alcohol, non-alcoholic, soda, functional), snack and food, supplement and wellness, beauty and skincare, and household and home care. If it lives on a shelf and a feed, we ship the creative for it.
How fast can you ship CPG creative?
Studio velocity, brand-led craft. Static ad batches and social cuts ship inside the week. UGC drops follow a weekly cadence. Hero campaigns and OOH key art run on a campaign timeline, not a single sprint. Revisions are answered inside 48 hours.
What is the engagement model and what does it cost?
Flat monthly retainer with a named senior team. No quote-by-quote chaos, no surprise invoices. CPG brands pick a tier based on monthly volume across the seven services and we ship to that cadence every month.
Do you work with CPG brands outside the US?
Yes. We are based in Calgary and ship creative for CPG brands across North America, the UK, Europe, and APAC. The retainer model and SLAs are the same regardless of timezone.
Will the same team work on every brief, or do you rotate juniors?
Same named senior team, every month. That is the entire point of a retainer with us — the brand fluency compounds, the creative gets sharper, and the work does not drift off-brand by month two.

One creative partner.
Every CPG brief.

Stop juggling four vendors. Start working with the creative and content team CPG brands keep on retainer.

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