Frequently Asked
Questions

100 Creatives is the creative and content agency CPG brands hire for everything. Hero brand campaigns, hero posters and OOH, retail and point-of-sale, UGC and creator content, social-first video, performance ad creative, and product photography at scale — the full stack of creative and content work CPG brands need, from one team. We replace the four-vendor juggling act most CPG brands run today: a brand agency for the hero, a UGC shop for social, a banner studio for retail, a freelancer for performance ads. One named senior team. One flat monthly retainer. Beverage, snack, supplement, beauty, household.

Most CPG brands ship a season through four vendors. A brand agency for the hero campaign. A UGC shop for social. A banner studio for retail and OOH. A freelancer for performance ads. Four kickoffs, four invoices, four versions of the brand book floating around in shared drives. The work ships, but brand consistency does not — the OOH and the Meta ad and the shelf wobbler all look like they came from different brands. We replaced the juggling act. CPG brands hire us once and ship every category from one team.

Beverage, snack, supplement, beauty, and household are the categories we ship across most often. If it lives on a shelf and a feed, we ship the creative for it. We work with established CPG brands shipping in multiple channels — retail, wholesale, Amazon, paid social, OOH — and the DTC arms they’re building inside or alongside that footprint. Existing client work spans Chobani, ARMRA, and Barefoot Wines.

Yes. Most CPG brands we work with are building a DTC arm alongside their retail business — a Shopify storefront, an Amazon brand store, a subscription program, a creator-led launch. The creative those channels need is the same shape as everything else, and it ships from the same team on the same retainer. We also work with digitally-native DTC brands that have grown into a CPG-shaped operation: omnichannel, multi-vendor, and ready to consolidate. The DTC creative agency page covers that path specifically.

Flat monthly retainer. One number covers all seven categories — brand, OOH, retail, UGC, social, performance, product photography. No new SOW per drop. No surprise invoices. The retainer is sized to your calendar: a brand running quarterly hero campaigns plus weekly performance ads sits in a different tier than one running a single seasonal launch. Book a call for sizing tailored to your year.

Hero campaigns and OOH run on the timelines those formats actually need — concepted, art-directed, produced. Performance ads, social, and UGC ship on a weekly cadence inside the retainer. Anything that needs a turn comes back inside our 48-hour revision SLA. Zero missed deadlines is the standard, not the goal — CPG calendars don’t move, and neither do we.

Yes. Every CPG brand on the retainer gets a named senior team that owns the brand context end-to-end — brand book, retailer specs, channel partners, the full year’s calendar. You talk directly to the people producing the work. No account-manager layer. No creative-director-in-name-only. The team that ships your hero campaign in Q1 is the same team shipping your weekly performance ads in Q4.

We sit alongside them, not on top of them. Your media buyer briefs angles; we ship the creative those angles need on a weekly cadence. Your in-house brand team owns the strategy; we hold the production capacity to ship every category against it. Most CPG marketing leads use us to absorb the work that used to require four external vendors, while keeping their internal team focused on brand and channel strategy.

Yes — that’s how the retainer is built. Hero campaign in Q1, retail toolkit for the spring reset, social-first content all year, UGC for the launch window, performance ads on weekly cadence, product photography for the new flavor extension. We hold the calendar, plan the drops, and ship every category without a new vendor onboarding for each one.

Onboarding absorbs the brand book, retailer specs, channel partners, and the full year’s calendar — lightweight and async, no four-week discovery phase. From there, every drop runs the same shape: brief in, plan locked, work produced inside the brand world, files shipped in retailer-spec and platform-native formats. 48-hour revision SLA on anything that needs a turn.

Yes. Every drop ships in the formats the channel needs — 4:5 and 1:1 for Meta, 9:16 for TikTok and Stories, 16:9 for YouTube, retailer-spec mechanicals for OOH and shelf, Amazon-spec for the brand store, web-hero dimensions for the DTC site. Specify the channels in the brief and the deliverables come correctly built — not lazily cropped from a hero asset.

48-hour revision SLA. We turn the work until it’s right — layout, copy, color, casting, format. Because the team owns the brand context, revisions are usually small refinements, not full rebuilds. The reason to hire a named senior team is that they’re close enough to the brand to nail it earlier. See examples of the quality bar in our Chobani and ARMRA case studies.

Yes. Hero campaigns, seasonal launches, new-SKU intros, and brand refreshes are the first of the seven categories we ship. Concepted, art-directed, and produced inside the same team that handles the rest of your year — so the brand world stays intact all the way down to the last performance ad cutdown. The hero campaign sets the world; everything else lives inside it.

Yes. Web heroes for the storefront and DTC arm, wholesale partner banners, trade-show key art, OOH mechanicals. Built once, sized everywhere — from billboard mechanicals to the Amazon brand-store header to the email banner that goes out the day the campaign launches. Same look, every surface.

Yes — retail and point-of-sale is one of the seven categories. Shelf wobblers, end-cap, in-store posters, channel-partner toolkits, wholesale banners, trade-show key art. We handle it inside the same brand book as the hero campaign, so what shows up at the retailer is the same brand the customer met on Instagram or on the OOH placement. Most CPG brands try to outsource retail to a separate vendor — the reason to consolidate it is brand consistency.

Yes. UGC and creator content is one of the seven categories. We cast, brief, and produce native creator content for paid social, organic feed, and seeding programs — including founder cameos and customer testimonials. Because the team already knows the brand, the deliverable matches the brief. Not a marketplace transaction where you pay a creator and hope.

Yes. Social-first means built native to the platform — vertical from the first frame, captioned for sound-off, paced for the scroll. Not a TVC adapted down. Feed, story, and short-form across Meta and TikTok. The content your social lead can post without rewriting the brief.

Yes — that’s the whole point. The hero brand campaign and the weekly Meta ad come from the same room, on the same retainer, inside the same brand world. Most CPG brands ship performance ads through a different vendor than the one that made the brand campaign, and the result is a paid feed that looks nothing like the rest of the brand. We collapse that gap. See the performance creative agency page for how the cadence runs week to week.

Meta (Facebook and Instagram), TikTok, YouTube, and Google — the four channels where CPG brands and their DTC arms run paid media. Static and video, native and creator-led. Every asset is platform-spec on delivery: aspect ratios, safe zones, file sizes, sound-off captioning where it matters.

Yes. Pack shots, lifestyle, on-shelf, in-context. Hundreds of SKU variations a month for brands shipping seasonal drops, new-flavor extensions, or full retail resets. Consistent across every channel from Amazon to the wholesale lookbook to the DTC product page.

Brand-guideline-led, every drop. The named senior team owns the brand book, the campaign world, and the retailer specs — and applies them across every category we ship. The hero campaign sets the world. The retail toolkit, UGC, social, and performance ads all live inside it. There is no second vendor reinterpreting the brand.

Holding-company agencies are built for a different era of CPG — one TVC a year, one OOH push, one retail reset. The overhead made sense when the work shipped on those timelines. Today CPG brands ship hero campaigns plus weekly performance plus retail toolkits plus UGC plus social, on overlapping calendars. The holding-co model can’t price that without seven-layer approval chains. 100 Creatives is built for the way CPG brands ship now: one team, flat retainer, every drop on-deadline.

Freelancers and marketplaces work for a single deliverable. They fall apart on a multi-channel CPG calendar because there’s no one holding the brand book across drops. The performance ad doesn’t talk to the OOH. The UGC doesn’t talk to the retail toolkit. You spend more time managing vendors than you save in cost. The retainer model exists because at CPG scale, brand consistency is the actual product — and consistency requires one team.

Design Pickle and Penji are general-purpose unlimited design services — business cards, social posts, presentations. 100 Creatives is built specifically for CPG brands and the DTC arms inside them. That specialization matters: the same team owns the brand book across hero campaign, OOH, retail, UGC, social, performance, and product photography. If you need a logo or a brochure, those services work fine. If you need a creative engine that holds your full year of CPG output, you want a specialist.

Flat monthly retainer. Named senior team. Zero missed deadlines. 48-hour revision SLA. Brand-guideline-led on every drop. The reason CPG brands consolidate four vendors into one is reliability — and reliability is the actual product. Retail calendars don’t move; neither do we.

Both. Every drop starts with a brief and a thesis — what the campaign needs to do, what the channel needs to look like, what the angle is testing. We bring the brand context to that conversation: what’s in the brand book, what’s working in the category, what’s fatiguing in your paid feed. Production is downstream of that. The senior team that ships the work is the same team shaping the angles.

Yes. For the performance category specifically, we ship batches structured for testing — same offer with different visual treatments, same layout with different copy angles, same angle across formats. The advantage of running performance inside the retainer is that the next batch ships before the current batch fatigues, not after the dashboard turns red. Book a call to walk through it.