Why CPG brands hire one team instead of four
Most CPG brands juggle four vendors to ship a season. A brand agency for the hero campaign. A UGC shop for social. A banner studio for retail and OOH. A freelancer for performance ads. Four kickoffs. Four invoices. Four versions of the brand book floating around in shared drives. By the time the OOH lands, the social calendar has already drifted, the UGC reads like it was made for a different product, and the performance ads are a Frankenstein of leftover hero stills cropped to fit Meta’s 4:5. The work ships. The brand consistency does not.
This is the moment most CPG marketing leads start asking a different question. Not “who’s the best brand agency” or “who’s the cheapest UGC shop,” but “who can do all of this from one room.” The answer used to be a holding-company giant with the overhead to match. That is no longer the only answer. A new category of creative and content agency has emerged — built specifically for the way CPG brands actually ship now: hero brand campaign in Q1, retail toolkit in Q2, social-first content all year, performance ads on weekly cadence, and a DTC arm that needs everything a digitally-native brand needs.
That is the lane 100 Creatives operates in. We replaced the juggling act. CPG brands hire us once and ship every category of creative they need — from the hero brand campaign to the shelf wobbler to the Meta ad to the founder UGC clip. One named senior team. One flat monthly retainer. One brand book applied consistently across every drop. Beverage, snack, supplement, beauty, household. If it lives on a shelf and a feed, we ship the creative for it.
The DTC piece is part of this, not separate from it. Most CPG brands we work with are building a direct-to-consumer arm alongside their retail business — a Shopify storefront, an Amazon brand store, a subscription program, a creator-led launch. The creative those channels need is the same shape as everything else: on-brand, on-deadline, every drop. Same team. Same retainer. No second vendor.
The full stack of work CPG brands hire us for, from one team
Seven categories of creative and content. One named senior team. One flat monthly retainer. Brand-guideline-led, every drop.
Brand Campaigns
Hero campaigns, seasonal launches, new-SKU intros, brand refreshes. The work that defines how the category sees you for the next twelve months — concepted, art-directed, and produced inside the same team that ships your weekly performance ads, so the brand world stays intact all the way down to the last paid social cutdown.
Hero Posters, Banners & OOH
Web heroes for your storefront and DTC arm, wholesale partner banners, trade-show key art. Built once, sized everywhere — from billboard mechanicals to the Amazon brand-store header to the email banner that goes out the day the campaign launches. Same look. Every surface.
Retail & Point-of-Sale
Shelf wobblers, end-cap, in-store posters, channel-partner toolkits. The category most CPG brands try to outsource to a separate vendor — we handle it inside the same brand book as the hero campaign, so what shows up at the retailer is the same brand the customer met on Instagram.
UGC & Creator Content
Native creator content for paid social, organic feed, and seeding programs. Cast, briefed, and produced by the team that knows the brand — not a marketplace where you pay a creator and hope the deliverable matches the deck. Founder cameos, customer testimonials, category-native creators.
Social-First Content
Feed, story, and short-form built native to the platform — not a TVC adapted down. Vertical from the first frame, captioned for sound-off, paced for the scroll. The content your social lead can post without rewriting the brief.
Performance Ad Creative
Meta, TikTok, YouTube, Google. Static and video. Built around angles your media buyer can actually test, shipped on a weekly cadence, refreshed before fatigue lands. The category that usually gets handed to a freelancer — we ship it inside the same retainer as everything else.
Product Photography at Scale
Pack shots, lifestyle, on-shelf, in-context. Hundreds of SKU variations a month for brands shipping seasonal drops, new-flavor extensions, or full retail resets. Consistent across every channel from Amazon to the wholesale lookbook.
Reliability, Built In
Flat monthly retainer. Named senior team. Zero missed deadlines. 48-hour revision SLA. Brand-guideline-led on every drop. The reason CPG brands consolidate four vendors into one is reliability — and reliability is the actual product.
Built for CPG brands and the DTC arms they’re building
Our model works best for CPG brands shipping in multiple channels at once — retail, wholesale, Amazon, DTC, paid social, OOH. If you recognize your operation in any of the descriptions below, we’re likely the right team to consolidate your creative under one roof.
- CPG brands juggling four creative vendors — You have a brand agency, a UGC shop, a banner studio, and a freelancer for performance ads. Four kickoffs, four invoices, four versions of the brand book. You want one team that ships every category on one retainer.
- Beverage, snack, supplement, beauty, and household brands — If it lives on a shelf and a feed, we ship the creative for it. From hero campaigns and shelf wobblers to UGC and Meta ads, the full stack inside one named senior team.
- CPG brands building a DTC arm — Shopify storefront, Amazon brand store, subscription program, creator-led launch. The creative those channels need is the same shape as the rest of your work, and it should ship from the same team.
- Marketing leads with a calendar already in motion — Hero campaign in Q1, retail toolkit in Q2, social-first content all year, performance ads on weekly cadence. You need a partner who can hold the whole calendar without dropping a drop.
- Brands leaving a holding-company agency — You’ve tried the giant. The overhead was the deliverable. You want senior creative without the seven-layer approval chain — and you want it from a team that ships every week, not every quarter.
Five steps. One team.
Our process is built for CPG brands shipping a full calendar of work — not one-off campaigns. The whole point is that nothing in your year requires a new vendor onboarding.
See the work
The creative we ship for CPG brands across beverage, snack, supplement, beauty, and household categories — and the DTC arms inside them.
