What does 100 do for apparel brands?

We are a brand-world studio for apparel. We make campaigns, lookbooks, editorial imagery, art direction, lifestyle photography, and brand identity — the work a fashion label is remembered for. We make the campaign, not the catalog.

Do you shoot product or fit photography?

No. We are a brand-world and campaign studio, not a catalog or fit-photography vendor. Your product and PDP photography stays with your existing team. We make the imagery that defines how the brand is seen — campaigns, lookbooks, editorial, and lifestyle.

What kind of apparel brands do you work with?

Contemporary, premium, streetwear, activewear, and luxury apparel brands that care about how they are seen — from emerging labels building their first campaign to established houses refreshing their brand world.

A brand-world studio for apparel

Clothing brands,
this is your world.

Say hello →

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01 — Resort / Campaign

Aritzia Resort

One powder-blue dress carried from salt flat to studio wall — a sun-bleached resort capsule built as a single, unbroken campaign world.

Aritzia resort campaign — front-on portrait of the powder-blue sundress against a sunlit orange wall

Aritzia resort campaign — powder-blue sundress in a sunlit doorway opening onto a salt flat

Aritzia resort campaign — powder-blue sundress in motion against an orange and blue colour-block

Aritzia resort campaign — seated against a cobalt-blue wall in the powder-blue sundress

02 — Coastal / Campaign

Veronica Beard

White linen against warm stone, olive and open sea — a Mediterranean capsule where the golden-hour light does the styling.

Veronica Beard coastal campaign — white linen maxi dress front-on between sheer curtains

Veronica Beard coastal campaign — white linen maxi dress seated among terracotta and greenery

Veronica Beard coastal campaign — white linen maxi dress against a sun-warmed stucco wall above the Mediterranean

03 — Lifestyle / Campaign

Ralph Lauren

One white cotton dress carried from studio to forest to shoreline — classic American ease, built as a single campaign world.

Ralph Lauren lifestyle campaign — white cotton dress leaning against a sea-cliff rock at golden hour

Ralph Lauren lifestyle campaign — white polo dress, front-on studio portrait

Ralph Lauren lifestyle campaign — white polo dress in mid-stride studio editorial

Ralph Lauren lifestyle campaign — back view of the white shirt dress in studio

04 — Couture / Campaign

Anita Dongre

Bridal couture rendered as editorial — a campaign world for one of India's defining luxury houses.

The studio

We don't shoot catalogs.
We build brand worlds.

A campaign is what people remember — the hero image, the lookbook spread, the way a label feels before anyone reads a word. That's the work we make: the imagery a brand is known by, not the product grid it sells from. Your fit and product photography stays where it is. We make the part that builds the brand.

Catalog→Campaign

Product→Brand world

A shoot→A point of view

Seen→Remembered

How it works

You send a flat lay.
We hand back a campaign.

Send a flat lay

Just a flat lay or a plain product shot of the garment — no studio to book, no models to cast, no shoot day to schedule.

We build the world

We art-direct the whole thing — model, location, light, styling and mood. Your exact product, with a brand world built around it.

You get the campaign

Hero images, lookbook, lifestyle, ads and social — a complete, on-brand campaign delivered in days, not seasons.

What we make

Brand Identity

Positioning, naming, visual and verbal systems — the foundation a brand world is built on.

Campaign Photography

Seasonal and hero campaigns — the imagery a label is remembered for.

Lookbooks

Full lookbook stories, styled and art-directed, at the pace of the drop.

Editorial & Art Direction

Mood, reference, location feel, styling direction — the taste layer.

Lifestyle Imagery

In-context, real-world imagery for the feed, the site, and the wholesale deck.

Wholesale, OOH & Social

Big-stage creative and drop-pace social content, tied back to one brand world.

Let's build
your brand world.

If you make clothes worth showing up for, we'd love to make the campaign.

Say hello

Clothing brands,this is your world.