For apparel brands
Made for the brands that
live in fabric.
We shoot apparel like we love it. On-model and flat-lay at scale, lookbook campaigns, lifestyle imagery — every garment rendered pixel-true to the sample. The drape. The hand. The colour. Hundreds of SKUs in days, not weeks. No studio booking. No casting day. No off-brand drift. The creative team apparel founders hire when they want their clothes to look like they meant it.
Built for the
rhythm of a drop.
Apparel doesn't run on quarterly planning. It runs on drops, capsules, restocks, sell-throughs. The creative has to keep up — without the studio booking, the model casting, the location agency, the three-week post cycle. We built 100 Creatives because apparel founders kept telling us they wanted a creative team that moved at the pace of the calendar — and gave a damn about the garment.
Studio days don’t scale
with drop calendars.
Traditional apparel shoot
100 Creatives
What this means for your drop
Ship the whole season. Without a single shoot day.
Apparel founders have been making the same trade-off for a decade — book the studio, cast the model, fly to the location, eat the budget, miss the drop. We rebuilt the production model so the garment shows up better, the calendar shows up faster, and the budget stays where it belongs — in the next collection.
Selected work
Apparel studio shoots and lifestyle campaigns for the brands building wardrobes and worlds — plus brand work for the CPG and lifestyle teams who hire us alongside.
Apparel · Anita Dongre
Outdoor Apparel · Spec
Lifestyle · Spec
Lifestyle · Spec
Lifestyle · Spec
Lifestyle · Spec
Brand
Brand
Campaign · Zero Lush
Brand
Brand
Editorial Product
Brand
On-Model at Scale
Hundreds of SKUs rendered on virtual models, pixel-true to the sample. The drape, the hand, the colour. No casting calls, no studio days, no shoot-day drift.
Flat-Lay & Editorial Product
Catalog-grade flat-lay, hanger, and editorial product photography for PDP, lookbook, and wholesale. Consistent across the entire SKU set.
Lookbook & Drop Campaigns
Full lookbooks shipped at the pace of the drop. Concept, casting (virtual or real), location, styling direction, and final delivery — in days.
Lifestyle & Brand Imagery
In-context, real-world, editorial campaign imagery. Hero shots that anchor a website, a wholesale deck, an OOH. Without the six-figure location day.
Virtual Photoshoots
Send the sample. We render the campaign. Models, locations, lighting, and finishing — without a single physical studio booking.
Social-First Content
Feed, story, and short-form video for the platforms your brand actually lives on. Built native, sized for every placement, on-cycle with the drop.
Performance Ad Creative
Static and video ads engineered for Meta, TikTok, YouTube, and Google. The volume your media buyer can actually test with — tied back to the same brand world.
How apparel shoots used to run.
vs. how they run with us.
Every apparel founder has lived this calendar. Sample comes in, studio gets booked, models get cast, location gets locked, post-prod backs up, and the drop slips a week. We rebuilt every step.
The traditional shoot calendar
- Book the studio. Cast the model. Lock the location.
- Eat the shoot day — $15K to $50K, gone.
- 30 to 80 SKUs captured per day, if everything runs on time.
- 2 to 3 weeks of post before anything ships.
- One SKU goes wrong — schedule a reshoot day.
- The drop slips. The marketing calendar slips with it.
How we do it
- Send the samples. Send the brand reference. That's the brief.
- Hundreds of SKUs rendered, pixel-true to the garment.
- First imagery in 48 hours. Full lookbook in days.
- Reshoots are free, same week, no booking required.
- One named team. One flat monthly retainer.
- The drop ships on time. The budget stays in the next collection.
We see how
it falls.
If you build clothes worth showing up for, we'd love to shoot your next drop. Send a sample. We'll render the campaign.