Brand Campaigns · For CPG brands

The shape of work CPG brands hire us for.

Brand campaigns are the first of seven categories we ship for CPG brands — the hero work that defines how the category sees you for the next twelve months. The films below are spec, built across automotive, spirits, apparel, and lifestyle to show the production bar. Same bar, same team, applied to beverage, snack, supplement, beauty, and household brands — on a CPG calendar that doesn’t slip.

Porsche spec campaign
Porsche
Ford Bronco spec campaign
Ford Bronco
Maker's Mark spec campaign
Maker's Mark
Shady Rays x Arc'teryx spec campaign
Shady Rays × Arc'teryx
Campaign 01 · Spec Work

Porsche — heritage in motion.

Videos 6
Format Performance Cinema
Build time Days, not months

A spec spot series pitched for a modern Porsche campaign. Cinematic camera moves, sculptural light, and broadcast-grade pacing — the production bar a CPG brand needs when the hero film has to anchor a year of retail, OOH, and paid social inside one brand world.

Hero spot
Alt hero
Cutdown 01
Cutdown 02
Cutdown 03
Cutdown 04
Campaign 02 · Spec Work

Ford Bronco — made for the turn.

Videos 3
Format Cinematic / Social
Build time 48 hours

Three angles on the same machine: open road, tight curve, and the still frame that holds it all together. Built 9:16 native and cut to scale across Meta, YouTube, and OOH — the same hero-to-cutdown shape a CPG launch needs when one shoot has to feed every channel for the season.

Hero
Cut A
Cut B
Campaign 03 · Spec Work

Maker's Mark — craft, bottled.

Videos 4
Format Product Cinema
Build time Days

A four-cut product film exploring the ritual — wax, glass, amber, ice. Each shot holds long enough to feel the tactility, short enough to earn the scroll. The product-cinema bar beverage and spirits CPG brands need when the bottle has to do the talking on shelf, on social, and on the DTC product page.

Pour 01
Pour 02
Pour 03
Pour 04
Campaign 04 · Spec Work

Outdoors — built for conditions.

Videos 3
Format Lifestyle / Performance
Build time Days

A trio of outdoor performance pieces — including a spec crossover concept for Shady Rays × Arc'teryx. Motion that earns its place on athlete-grade feeds: mud, terrain, weather, and product working together. The same lifestyle-meets-product bar household and supplement CPG brands ask for when the campaign has to feel real, not staged.

Shady Rays × Arc'teryx
Hero Run
Mud Run
Campaign 05 · Spec Work

Fizz — the city moves, he sips.

Videos 1
Format Lifestyle / Product
Build time Hours

A spec beverage concept: the world blurs, the product stays still. One of the simplest ways to make a drink feel like a moment — the kind of single-idea hero film a beverage CPG brand uses to anchor a launch across feed, OOH, and the DTC homepage.

Hero spot
Campaign 06 · Spec Work

Anita Dongre — bridal couture.

Videos 1
Stills 6
Format Fashion Editorial

A cinematic bridal lehenga film paired with six editorial stills. Heritage couture sized, cut, and paced for the feed — the kind of brand-meets-social work beauty and lifestyle CPG brands ask for when the hero has to live on Instagram as cleanly as on print. See the full campaign →

Hero spot
Anita Dongre bridal lehenga editorial still Editorial Still
Brand-grade. CPG cadence.

Hero campaign quality, on a CPG calendar.

18
Videos shown
6
Spec campaigns
100
Per month, if you want it

Want this bar applied to your CPG brand?

A 20-minute call to walk through your year — hero campaign, retail, social, performance — and how the retainer would shape up.

Book a call