The creative & content agency for health & wellness CPG brands
Hero brand campaigns, OOH and hero banners, retail and point-of-sale, UGC and creator content, social-first video, performance ad creative, product photography at scale — the full stack of creative and content work health and wellness CPG brands need, from one named senior team. Compliance-aware. On-brand. On-deadline. Every drop.
A brand agency for the hero campaign. A UGC shop for social. A banner studio for retail and OOH. A freelancer for performance ads. Four contracts, four interpretations of the brand guidelines, four sets of deadlines that never quite line up. By the time the season ships, the launch platform has drifted from the retailer FSI, the creator content feels like a different brand, and the performance ads are fighting their own credibility in the auction.
Health and wellness CPG brands feel this acutely. The retailer category review, the OOH placement, the podcast partner activation, the Meta retargeting flow — the consumer touches all of them in the same week, and the trust story has to hold across every surface. When four vendors are stitching it together, it almost never does.
We replaced the juggling act. One named senior team works your brand under a flat monthly retainer. The hero campaign, the supplement work, the creator brief, the performance ad, the product photography — all under one roof, briefed once, brand-guideline-led every drop. No handoffs. No drift. Compliance built into the operating model.
For health and wellness CPG brands — supplements, functional foods, performance apparel, recovery, clean snacking — this is what scaling creative looks like when the work has to ship across both the shelf and the feed without breaking compliance.
One named senior team. One retainer. Every surface a wellness CPG brand needs — from the launch platform down to the retargeting ad — built from the same brand spine and shipped on the same calendar. Compliance-aware end to end.
The hero work. Launch platforms for new SKUs, ingredient stories, performance positioning, brand refreshes. Concept, art direction, copy, key visuals — built to live across OOH, retail, social, and performance from a single brand spine.
Out-of-home, transit, gym and studio partner takeovers, podcast partner banners, race and event activations. The hero campaign translated into the formats where health-conscious audiences actually live. Production-ready and color-managed.
Whole Foods, Sprouts, GNC, REI endcaps and gondolas. Shelf talkers, FSIs, sampling, distributor decks, retailer pitch assets, category review materials. The work that decides whether you keep shelf and counter space — with the same craft as the hero film.
Briefs, casting, talent management, content review, edit. Compliance-aware creator content that fits the brand and converts — not influencer-flavored ads that get flagged. Built to feed both organic social and paid UGC ad creative.
Reels, TikToks, Stories, static social, always-on calendar work. Vertical-native, ingredient-fluent, and tuned to the wellness audience — from biohackers and athletes to first-time buyers. Routine, ritual, and result content built for the cadence the category demands.
Static and motion ad creative for Meta, TikTok, and Amazon. Compliance-aware, brand-on, built for the testing cadence performance teams actually run. Volume on tap with a 48-hour revision SLA — without the brand drift that plagues freelancer-led performance work. Built around an explicit testing framework.
Hero product, ingredient, on-pack, in-context, ritual, lifestyle. Studio and AI-augmented, color-accurate, retail-grade. The library that powers OOH, retail, social, performance ads, and the PDP — without the seasonal shoot bottleneck.
A category-defining colostrum CPG brand. Hero brand creative, ingredient and authority storytelling, and performance ad creative — all under one team, all on the same calendar, every drop on-brand.
The ARMRA work shows what consistency looks like when one team owns the full stack — hero brand creative, ingredient and authority storytelling, social-first content, and performance ad creative all built from the same brand spine. The colostrum is always the hero, dosage specifics and clinical references are dialled in across every surface, and the visual story holds from the OOH down to the retargeting ad. On-brand. On-deadline. Every drop.
View full ARMRA projectA performance activewear brand at the intersection of fitness and fashion CPG. Hero campaign work, social-first content, and performance ad creative — one team carrying the brand from OOH and retail through to the feed.
The Carbon38 work shows what happens when a premium activewear brand stops splitting its season across four vendors. Hero campaign, retail and lifestyle imagery, social-first content, and performance ad creative — built from one brand spine, shipped on the same calendar, on-brand from the OOH placement down to the social-first edit.
View full Carbon38 projectHealth and wellness CPG brands do not buy creative the way DTC startups do. There are retailer windows, ingredient launches, podcast partner activations, race and event sponsorships, and a Meta auction that punishes brand drift and compliance slips. The creative has to land on the day — on-brand and compliant — not a week late.
That is what the retainer is for. Flat monthly fee, named senior team, your brand guidelines, ingredient stories, compliance framework, and seasonal calendar held by people who already know the work. The hero campaign briefs the retail. The retail briefs the social. The social briefs the performance ad. Every drop is brand-guideline-led from the start, not stitched together at the end.
Whether you are a DTC-led wellness brand scaling into Whole Foods or an established health CPG company entering performance creative, the operating standard is the same. On-brand. On-deadline. Every drop. Volume on tap, brand drift off the table.
One fee, one named senior team, the full creative stack. No new statement of work for every drop, no surprise change orders. Your launch calendar, ingredient stories, and retailer windows are the brief.
Across hero, retail, social, UGC, and performance ad work. Every revision turns inside two business days — the cadence wellness CPG brands actually run on, not the agency cadence of two-week rounds. Compliance review inside the SLA.
The hero campaign and the retargeting ad live in the same brand. We hold the guidelines, defend them under deadline, and ship from one team — so the trust story holds from the OOH down to the retail FSI to the creator content to the Meta ad set.
The full creative and content stack a health or wellness CPG brand needs — spanning functional food, supplements, performance apparel, and clean snacking. Hero brand campaigns, OOH and hero banners, retail and point-of-sale, UGC and creator content, social-first video, performance ad creative, and product photography at scale. One named senior team, one retainer, every surface from the launch platform down to the retargeting ad — replacing the four-vendor juggling act.
Flat monthly retainer with a named senior team assigned to your brand. No new statement of work for every drop, no surprise change orders. Your launch calendar, ingredient stories, and retailer windows are the brief. Hero campaigns, retail and OOH, UGC, social, and performance ad creative all run inside the retainer with a 48-hour revision SLA across the board. Compliance review built in. Read more about our creative operating model.
Performance ads, retail banners, and social-first content move in days, not weeks. Hero brand campaigns and OOH follow a planned cadence inside your retainer. Revisions on any active drop turn in 48 hours. For wellness CPG brands working against retailer category reviews, ingredient launches, and rapid Meta and TikTok testing cadences, this is the speed the work actually needs. More on our turnaround model.
Compliance is built into the operating model, not bolted on at the end. Every drop — hero, retail, UGC, social, performance ad — uses structure-function language, transformation storytelling, and social proof rather than direct disease claims. We work with your legal review framework so the work launches without rejection delays across Meta, TikTok, and retailer channels. Especially load-bearing for supplement CPG brands and functional food.
We work with health and wellness CPG brands including ARMRA (colostrum supplements), Carbon38 (performance activewear), and Smackin (better-for-you sunflower seeds). Our work spans supplements, functional foods, performance apparel, recovery, and clean snacking. Every brand gets the same operating standard — on-brand, on-deadline, every drop. View our full portfolio to see more.
Stop juggling four vendors. Hero campaigns, OOH, retail, UGC, social, performance ads, and product photography — for health and wellness CPG brands — from one named senior team. Flat retainer. 48-hour revision SLA.