Brand Campaigns
The hero work. Launch platforms for new collections, shade extensions, fragrance launches, brand refreshes. Concept, art direction, copy, key visuals — built to live across every surface from the retailer counter to the Reel.
A brand agency for the hero campaign. A UGC shop for social. A banner studio for retail and OOH. A freelancer for performance ads. Four contracts, four interpretations of the brand guidelines, four sets of deadlines that never quite line up. By the time the season ships, the launch film has drifted from the Sephora endcap, the creator content feels like a different brand, and the performance ads are fighting their own positioning in the auction.
CPG beauty brands feel this acutely. The retailer counter, the OOH placement, the GRWM Reel, the retargeting ad — the consumer touches all of them in the same week, and the visual story has to hold across every surface. When four vendors are stitching it together, it almost never does.
We replaced the juggling act. One named senior team works your brand under a flat monthly retainer. The hero campaign, the retail asset, the creator brief, the performance ad, the swatch and product library — all under one roof, briefed once, brand-guideline-led every drop. No handoffs. No drift.
For CPG beauty brands — cosmetics, makeup, haircare, fragrance, beauty tools, indie and clean beauty — this is what scaling creative looks like when the work has to ship across both the retailer shelf and the feed.