Spec Creative for

Hiyo

We fell for Hiyo’s mission to rethink how the world drinks — organic social tonics with adaptogens, nootropics, and botanicals. Then we created ad concepts that capture the warmth, the vibe, and the moment of reaching for something better.

The Opportunity

Hiyo’s brand aesthetic is already gorgeous — warm peach tones, gradient cans, real social moments. But there’s room to push further into aspirational lifestyle territory — golden hour gatherings, beach days, intimate dinner parties — showing Hiyo as the drink at the center of every great moment. These concepts lean into that energy.

The Concepts

Rooftop gathering with Hiyo tonics
Rooftop golden hour — friends clinking Hiyo cans, warm amber light and connection
Beach flat-lay with Hiyo cans
Beach flat-lay — Hiyo cans on a sandy towel with fresh fruit and summer vibes
Hiyo pour shot over ice
Pour shot — Hiyo social tonic over ice with bubbles and fresh fruit garnish
Cozy evening with Hiyo and charcuterie
Cozy evening — Hiyo cans with charcuterie, candles, and intimate warmth
Backyard dinner party with Hiyo
Backyard dinner party — long table, string lights, guests toasting with Hiyo at golden sunset

Want to see what we can do together?

These are just starting points. We’d love to build a full creative system for Hiyo — from social content to paid ads to lifestyle photography that makes every moment feel like a Hiyo moment.

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